CAUSE4DRAMA: The Making Of A Music Video

It’s 2:15 in the morning and the band is cold and getting tired.  “Okay guys, take a break!” The band collectively put down their instruments and head for the warmth of the studio. I turn and grab lead singer Rocky Jr. “Not you!  We need to shoot some guitar solo pick ups.”  He looks at me and grins with delight.  It’s obvious he’s enjoying the experience.  As am I…..

Two weeks earlier, Rocky and I sat in the Zophia Creative studio discussing his band CAUSE4DRAMA‘s latest EP, Burn Burn Burn.  “Okay, what are you doing next Saturday night?” I impulsively asked.  Before Rocky can answer I cut him off, “Nothing? Good, lets shoot a video!”  With out missing a beat, Rocky enthusiastically replied; “Let’s do it!”

Okay, what song?  We both agreed on the EP’s second track, Too Strong. It has some meaty guitar riffs, an infectious chorus and a good old fashion guitar solo.  After throwing around different ideas and concepts for a brief while, we finally decided to shoot a straight up performance video.

The band puts on an incredible live show, so I thought capturing that live energy through the camera lens would be the best way to go.  Rocky agreed.  CAUSE4DRAMA is a down and dirty, working class rock band.  We didn’t want any trashy girls or manufactured phony lifestyles portrayed in the video.  We wanted to stay away from all those clichés, and just shoot the band doing what they do best.  And we’ll shoot it on the loading dock right outside the studio’s back door.  Perfect!  Lets get started….

My first task was to assemble the crew!  First up, The Director of Photography, my most important collaborator.  As luck would have it, cinematographer Byron Kopman was available and signed on right away.  Byron is an incredibly resourceful and creative talent. He’s a force of nature who brings his own visual concepts to the project which are always brilliant and inventive.  His determination, focus and ingenuity always inspires me to elevate my own game.

Byron quickly assembled his team of technicians consisting of 1st assistant cameraman, Brian Hulme and Gaffer/Key Grip Andrew Shirley.  Byron explains the set up:

“We shot on the HVX-200 with a brevis flip, 35mm adapter with 35mm prime lenses. The camera with adapter was metering at 160ASA.  A little challenging for night work so we had to use some serious fire power to get the desired exposure.  Jason was adamant about having lots of lens flares, so I back-lit the set with seven 1k Parcans pointing towards the camera axis.  The Parcans also doubled as a hard rim light for the band members, killing two birds with one stone.  For the bands key light, we employed a 9 light mini brute with diffusion, set off to one side to create some highlights and shadows. We also bounced 750 lekos off the ceiling to help subtly fill in those shadows and bring up the overall exposure.  It all looked great.  Jason wanted the camera to always be moving and had already mapped out a series of hand-held and dolly shots.  I knew the camera was going to be flying all over the place so I had to light the band and set with that in mind.  In the end, I was very pleased with the results.”

From the inception of the video, I wanted the lights to constantly be flaring the camera. I’ve always loved lens flares in cinema and love the idea of light blinding the camera.  I knew the exact look I wanted and after some research and calling just about everyone in town, I got my hands on a Parashoot Blue Streak Lens Filter.  It was perfect.  I thought I’d shoot a lot of safety takes without it, but it never got tiring.  We shot with it the whole night.

As for the band (made up of Rocky Jr. on vocals and lead guitar, Nate Cavalli on guitar and back up vocals, Chris Nagle on bass, and Brian Tansley on drums), well, that was the easy part.  I’ve known the guys for quite a while and have shot and photographed them many times before.  I knew they would bring it!  They always do!  So, on the night, after some greasing of hair (not to mention a white tank top) the band was ready to rock.

So, with the kicking open of the studio doors, the camera started rolling.  Seven hours later, after some fifty plus takes, thirty-six power bars, two large pizzas, one sushi platter, two cases of beer, twelve energy drinks and one bottle of vodka, I called it “A Wrap!”

Post production went fast and swiftly.  I had my first rough edit within three days.  After some sound foleying and edit refining, I had a final cut by weeks end.  At this point I brought in post production guru, and technical genius George Faulkner to handle the color timing and mastering.  George is an accomplished filmmaker in his own right, and always brings a fresh perspective to the project.  With his keen eye and magic touch, the video was locked and polished, and ready for world release.

All in all, it was an incredibly rewarding experience working with the band and crew on this project.  I’m already looking forward to the next collaboration.  I hope you all enjoy the video.

Jason Manahan

Zophia Creative | 604 868 1553 |

Photography by Angelhood

Zophia Creative, Jason Manahan, CAUSE4DRAMA, Vancouver Video Production





About Jason Manahan

Jason Manahan is a video producer specializing in the production of video media for commercial, art and entertainment applications.
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2 Responses to CAUSE4DRAMA: The Making Of A Music Video

  1. Chris Jenkins says:

    Jason, imagine someone like me, just surfing the web all these years later, and coming across a website like this! I just want to wish you all the best on your endeavor. The site looks amazing.
    All the best, Chris Jenkins

  2. Pingback: How to Edit a Music Video Without Using Multi-Cam

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